Hi, I'm Rod, cofounder of BlenditUp. Our company story began in 1998 when my brother and I were selling Vitamix blenders at a home show in Pocatello, Idaho. One night we watched a nice family struggle to duplicate the recipes they watched us make hours earlier at our live demonstration.

At the show we made it look so fast, easy, and healthy. And it is, if you have the right ingredients. After selling them their first ever Vitamix blender, we sent them home unprepared.

Later that night we actually witnessed their first-blend experience because they were nice enough to invite us over for dinner. This was unusual, a first actually (we don't typically go home with customers haha!), but it gave us incredible insight into that first-blend experience! It was a big struggle for them. Their creations didn't turn out so good. 

We left that night feeling a little down. Like we had let them down. How could we prevent this from happening again? How could we help people blend with absolute confidence?

From that experience, BlenditUp was born. Our goal is to empower people to create nourishing, complete meals, and to blend it up right, every time. Created to be blended yet designed for versatility, our products will have you blending, shaking, drizzling and creating with absolute confidence. 

- Rod Stuart