It all began in 1998 when my brother and I watched a nice family struggle to duplicate the Vitamix recipes they had just seen us make hours earlier at our live show. We felt bad... and embarrassed. They had just dropped a bunch of money on their new blender and, after a failed attempt at a frozen dessert, they were feeling that post-purchase regret. We started Blenditup to help this family, and yours, make delicious smoothies, soups, sorbets and more right out of the box!
- Rod Stuart